| Building Successful Media Relations |
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How reporters and newsrooms
operate
Being pro-active in your approach
Generating media coverage
Being prepared for press contact
when it happens. |
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| Preparation is Everything |
Preparing your story and yourself
Researching your audience
Developing a message and getting
it across
Promoting or defending a position
Turning bad news stories to your
advantage |
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Radio, Television and Print Media |
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Types of journalist
Interview techniques and formats
Confidence in front of the camera
Handling the pressure
Controlling the interview
‘On’ and ‘off ’ the record |
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Crisis Management |
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Responding to a crisis situation
Dealing with a hostile interview
Damage limitation
Creating positive outcomes
Developing a communications
strategy |
